2006-08-01T14:15:00.000-07:00

For this post I'd like to share a review of one of the products in The Ultimate Marketers Toolbox (the 1StepSystem product).

The ebook is titled "Great Headlines Instantly!" by Robert D. Boduch.

Now you might think a book on headlines would be relatively short. They're usually no more than a single sentence or statement, and sure they're important, but should be quick to cover. Right?

Nope. This book is 279 pages. All on headlines. For the beginners, it really hammers home just how important the headline is. In many cases, it's THE most important part of a marketing campaign.

This book is loaded with quality content and it starts in the introduction. To illustrate just how important headlines are, the author refers to a marketer testing different headlines for a weight loss pill. He writes, "The headlines were as follows:

1. "Breakthrough New Diet Product!"
2. "A New Diet Revolution!"
3. "How A "Texas Houswife" Lost 23.5 Pounds In 32 Days!"
4. "Dieting Secrets Of A Desperate Housewife!" (pg. 10)

Can you guess which one worked the best? If you chose #3 you're right on. The author lets us know that this headline resulted in 98 sales which accounted for 59% of the total number of sales.

The author then begins to break down headlines detailing the features of a winning headline. He writes that headlines should communicate benefits, reveal an inticing offer, and or relay news.

In a sense, the headline must be the ultimate attention getter. It's sole purpose is to make the reader decide to inquire further and learn more.

My personal advice. Put yourself in the seekers shoes. Go to google. Search something like "make money at home" and read the adwords ads.

Many of them DO NOT stand out. But read them yourself and ask yourself, "am I interested in learning more?" - "Does this ad compel me to learn more?"

In the first chapter of "Great Headlines Instantly!" Robert Boduch refers to Ken Silver who wrote this headline, "Discover 5 little-known secrets that let you make a fortune on the Internet in less than a day!"

The author goes on quoting Ken Silver who says, "A good headline makes you curious, often by promising to reveal further information by reading on."

Think like the prospect.

The author continues breaking down headlines and details all of their functions. You'll be surprised by how many functions a headline performs.

Also covered in this ebook are strictly visual elements of headlines. What fonts to use; when to use bold letters; highlighting, italics, underlining; when to use different colors for the characters and the background.

Word choice is also covered. In general it is more productive to use very descriptive, active words. Stay away from simple and boring, but don't over-do it either.

Finally, near the end, are hundreds of sample headlines from all types of industries. After reading all the information it's great to read through the headlines and see what each one excels in and how that type of wording or structure can be used for your 1StepSystem business.

In my opinion, this ebook is a gem. It over-delivers in every way, shape, and form. Your 1StepSystem marketing can receive a tremendous boost from this ebook.

I hope you enjoyed to the review.

1StepSystem Training